This AI Tool Reveals What Amazon Customers Actually Want

Whether you're a KDP author creating your next bestseller, an Amazon FBA seller launching products, or an Amazon influencer trying to boost commissions, there's one massive mistake that could be costing you thousands of dollars: going in blind.

Creating a book without research, promoting products you don't understand, or launching items based on hunches rather than data is the fastest way to waste time, money, and energy only to discover that nobody's buying because you completely missed what customers actually want.

Before you choose your next product, write your next book, or even pick a topic or title, you need to know what's already selling on Amazon. More importantly, you need to understand how people feel about it, so you can offer something even better that will sell better too.

If you're an Amazon influencer, this intelligence is pure gold. By knowing exactly what customers are saying in their reviews - what excites them, what frustrates them, and what makes them click that "Buy Now" button - you can create videos that actually generate commissions. You'll know which features to highlight, what pain points to address, and how to make your video the one that drives the sale and earns you more money.

That's where VOC AI comes in. VOC AI is a Voice of the Customer analysis platform powered by artificial intelligence that helps you understand how customers think and feel about current products.

Whether you're analyzing KDP books or any product you want to promote or sell, it shows you how people feel, what they expect, and what motivates them to buy.

The platform reads through thousands of reviews and turns them into clear, easy-to-understand insights so you don't have to dig through pages and pages of Amazon reviews yourself. VOC AI saves you countless hours, even weeks, of research time.

When you know what your customers want, you can create the right book or choose the right product to fill gaps in the market and get more sales. Better yet, you'll get reviews that lead to even more sales, creating a positive momentum cycle.

For Amazon influencers, it works the same way. When you know what triggers people to buy, you can build your videos around those emotional and logical motivators and watch your commissions grow. This kind of insight is incredibly valuable and helps you stand out whether you're aiming for a bestselling book, a top-performing product, or a viral review video.

You can also use VOC AI to analyze your existing books and products to see what's not working, fix what's holding you back, and uncover new opportunities and trends to capitalize on before your competition discovers them.

Let me show you exactly how VOC AI works with a real example so you can see the platform's capabilities firsthand.

Want to see this guided step-by-step process on-screen? Watch my video here.

Let's say you want to create a coloring book. We already know that coloring books are very popular on Amazon KDP, but they're available for both kids and adults. VOC AI will reveal which option is the better choice for you and what you should consider when creating a coloring book to make your customers happy and your book successful.

Start by doing a broad search for "coloring books" on Amazon. The tool will show you all the related products. Deselect the whole page, then choose only coloring books. For best results, choose at least 20-30 books or products. You can view up to 100 products per page.

The platform shows products with the most sales first, which is extremely valuable. You can also apply filters to your search and even view only bestsellers and Amazon-recommended products.

It's beneficial to choose many books or products, even if they cover different topics like Halloween coloring books, Christmas themes, cute and cozy designs, mandalas, and forest themes. This variety helps you see which coloring book topics are more popular and what people think of them across different niches.

Once you're done selecting products, press the "AI Analyze" button. The report generates within seconds or minutes, depending on the size of your search.

When your report is ready, you'll see that it analyzed reviews from the past two years (you can change the time range and download the report for your records). The report shows these key customer insights:

1. Customer Profile reveals who's buying:

• Under "Who": Most buyers purchase for their kids, with most reviews being 4-5 stars

• Under "When": Purchases peak during Christmas season

• Under "Where": Something surprising - many of these books are used in hospitals

• Under "What": These books are mostly gifted rather than kept by the purchaser

2. Usage Scenario tells you how people use these books. All of this comes directly from actual reviews. It's interesting to see that many adults use these books as a hobby, and the platform even shows you the specific reasons why they use them - stress relief, creative expression, mindfulness practice, etc.

3. Customer Sentiment reveals how people feel about these books, showing both positive and negative feedback with the reasons behind each emotion.

As KDP authors, we don't have control over complaints like thin paper quality (that's Amazon's printing), but we do have control over everything else like design quality, complexity levels, and variety of images.

The positive feedback also shows what customers love most, so you can focus on delivering more of those elements in your own books.

4. Buyer Motivation is one of the most powerful insights because it tells you what makes customers buy in the first place. If you target these motivators in your book description, title, and marketing, customers will buy your books or products.

For example, most people buy coloring books for stress relief and gifting purposes - critical information for positioning your product.

5. Customer Expectations helps you find opportunities in the market by revealing what needs remain unmet by current books.

The platform shows you what those unmet needs are and why they're not being fulfilled by existing products. This allows you to create a better coloring book than what's currently available on Amazon.

Some unmet needs are beyond our control as KDP authors (like paper quality), but we can definitely improve things like design variety, better quality illustrations, avoiding AI generation errors if you're using AI tools, and ensuring our product descriptions are accurate and compelling.

The competitive analysis section lets you compare each of the books you selected side by side. It shows you all their information, including customer profiles and everything mentioned above. You can see specifically how each product performs in the analysis and download the data as a file for deeper review.

You can also look at all the reviews that VOC AI analyzed. The platform has pulled every review for the books you selected, and you can view them right in the dashboard. You can download them, sort them by most helpful or most recent, and even apply filters if you're searching for a specific word or metric.

VOC AI also offers an AI Topic Analysis feature that you can set up with a single click for even more granular insights into what customers are discussing.

Beyond customer analysis, VOC AI generates a comprehensive Market Insights report within seconds or minutes. This report includes three major categories: Product analysis, Market analysis, and Product details.

Market Analysis shows you:

• Sales trends over the past two years

• Brand comparisons to see which publishers dominate

• Hot selling rankings highlighting products with specific growth patterns

For Sales Trends, you can see exactly how many sales all analyzed books generated over the past two years, the average pricing (which is fantastic information for choosing your own pricing strategy), average ratings, and how those metrics fluctuated over time. The platform also shows you how many sales each individual product generated during specific time periods.

You can view the graph by brand share or market share.

When viewing market share, you can see clear sales trends. For example, coloring book sales typically drop in summer, then rise again in fall and winter, so you know what to expect seasonally and can plan your launches accordingly.

The Brand Comparison feature shows you how each brand or publisher performed, giving you insights into which publishers are dominating the niche and what strategies might be working for them.

Hot Selling Rankings are particularly valuable because they highlight books with more than 10% sales growth, helping you spot emerging trends early.

This means you can create a book in one of those trending areas and ride the wave for more sales. These are fantastic entry points to jump on a trend and get lots of traction fast before the market becomes saturated.

On the Product Details tab, you'll find all the books listed with their general information including pricing, rankings, review counts, and more - everything you need to make informed decisions.

VOC AI has additional features you can explore beyond what we've covered, but these are the core insights you need to succeed on Amazon.

As you can see, VOC AI makes market and product research incredibly simple and fast compared to manual analysis.

Analyzing thousands of customer reviews manually is nearly impossible, and even attempting it would be extremely time-consuming.

VOC AI's artificial intelligence does this work in minutes, giving you all the data you need to gain a competitive advantage and create books that readers actually want, products that people will actually buy, and review videos that will actually convert viewers into buyers.

VOC AI transforms how you approach book creation. Instead of guessing what readers want or copying what seems popular, you'll have concrete data about:

• What topics within your niche generate the most sales

• What customers complain about in current books (so you can fix those issues)

• What features customers love (so you can amplify them)

• Seasonal trends that affect book sales

• Pricing strategies that work in your category

• Unmet needs you can fulfill

This means you can create books that are specifically designed to outperform existing competition because you're addressing real customer needs that aren't being met.

Product research becomes dramatically more efficient. You'll discover:

• What customers say about competitor products

• Common defects or quality issues to avoid

• Features customers wish existed

• Price sensitivity in your category

• Seasonal demand patterns

• Emerging product trends with growth momentum

This intelligence helps you source better products, write more effective listings, and position your offerings to capture market share from competitors with known weaknesses.

Creating commission-generating content becomes a science rather than guesswork. You'll know:

• Exactly what features drive purchase decisions

• What pain points your video should address

• What customers love most about products

• What concerns or objections you should overcome

• How to structure your video for maximum conversion

When you understand the psychology behind why people buy specific products, you can craft videos that speak directly to those motivations and dramatically increase your commission earnings.

To get the most value from VOC AI, follow these best practices:

VOC AI isn't just for pre-launch research. Use it throughout your Amazon journey to:

In today's crowded Amazon marketplace, the difference between success and failure often comes down to information. Those who understand their customers deeply will always outperform those who are guessing.

VOC AI gives you that understanding at a fraction of the time and cost of manual research. The platform's AI-powered analysis transforms weeks of research into minutes of clear, actionable insights.

Whether you're publishing your first book, launching a new product line, or building your influencer presence, VOC AI helps you make smarter decisions backed by real customer data. In a marketplace where everyone has access to the same tools for creating and selling, your competitive edge comes from understanding what customers actually want better than anyone else.

That's exactly what VOC AI delivers - and why it's become an essential tool in my Amazon business toolkit.

Ready to stop guessing and start making data-driven decisions?

These tools and strategies work together to create a comprehensive approach to book marketing that doesn't require huge budgets; just smart, consistent effort.